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The Renters Portal
Q & A

The full answers.

We already have a website—why would we need an additional online presence?

The Renters Portal is not designed to replace your existing website. Rather, it complements and enhances your existing digital presence by providing prospective tenants with immediate access to the information most relevant to their rental search.

While traditional websites provide broad information that users must navigate to find what they need, The Renters Portal delivers targeted, property-specific leasing information at the moment interest is highest.

With a simple QR code scan, prospective tenants can instantly view current vacancies, unit details, building features and amenities, and connect directly with the appropriate leasing representative.

By reducing unnecessary steps and making relevant information immediately accessible, The Renters Portal creates a more direct path from initial interest to inquiry—helping landlords capture and convert prospective tenants more effectively.

Why introduce QR codes when we already display a phone number?

Phone inquiries remain an important part of the leasing process, but they provide only one point of contact. Today’s prospective renters increasingly expect immediate, self-directed, and easy access to information before deciding whether to speak with a leasing representative.

A phone number requires the prospective tenant to make a call, reach the right person, ask about availability, and obtain the information needed to determine whether the property is a good fit. If that call goes unanswered or occurs outside leasing hours, their interest can quickly move elsewhere.

Traditional contact methods can also present challenges, including:

  • Calls going unanswered or being directed to voicemail or automated systems
  • Leasing representatives being unavailable at the time of inquiry
  • Prospective tenants wanting to review availability and pricing before making contact
  • Language or communication barriers
  • Outdated or unclear lobby and intercom systems
  • Inconsistent information at the initial point of contact

The Renters Portal removes these barriers without replacing the personal connection of a phone call.

With a simple QR code scan, prospective tenants can instantly view current vacancies, pricing, unit details, building amenities, photos, and leasing contact information—24 hours a day.

Once they choose to make contact, they are better informed and more likely to represent a qualified leasing opportunity.

The phone number starts a conversation. The Renters Portal helps prospective tenants decide they want to have one.

Where can QR Code signage be obtained, and where should it be placed?

The Renters Portal offers a range of professionally produced QR Code signage options designed to suit different building types, locations, and property layouts, including:

  • Window and entrance door decals
  • Exterior building signage
  • Ground-mounted signs, flags, and displays
  • Custom signage solutions based on individual property requirements

Effective placement is an important part of maximizing visibility and engagement. QR Codes should be positioned where they can be easily seen and conveniently scanned by prospective tenants passing or approaching the property.

Recommended locations may include:

  • Main entrances and entrance doors
  • Existing building and leasing signage
  • High-visibility windows
  • Pedestrian walkways and primary access points
  • Street-facing areas with significant pedestrian or vehicle traffic

As part of the onboarding process, The Renters Portal can assist in identifying the most effective signage options and locations for each property, helping ensure QR Codes are highly visible, accessible, and strategically positioned to capture prospective tenant interest.

What does the QR Code signage look like?

Each QR Code is designed with a clear and compelling call-to-action, guiding prospective tenants toward engagement. The QR Code itself forms the core of the visual, supported by concise messaging that prompts immediate interaction.

Who is responsible for uploading the initial building and unit information?

The Renters Portal offers full-service onboarding, managing the initial setup and presentation of your property on the platform.

Our onboarding services include:

  • Professional building and unit photography, including drone photography where applicable
  • Creation and upload of building descriptions, amenities, and property features
  • Creation and upload of unit descriptions, features, and relevant leasing information
  • Organization and setup of unit profiles within the platform

Individual units can be customized where required. However, greater efficiency can often be achieved by grouping similar units by floor plan, unit line, or suite type. This creates a consistent presentation while simplifying ongoing vacancy updates and reducing administrative work for property management.

Once onboarding is complete, the building is ready for ownership or its designated representative to easily manage ongoing availability and pricing.

Who manages ongoing unit availability?

The Renters Portal gives landlords a simple, flexible way to keep vacancy information current and get available units in front of prospective tenants faster.

Ownership can manage updates directly or assign day-to-day responsibility to a property manager or leasing representative, while maintaining full oversight and control.

Updating a vacancy takes only a few simple steps from a desktop computer or smart device:

  • Select the available unit using pre-set unit information
  • Enter the availability date and asking rent
  • Post the unit and make it immediately visible to prospective tenants
  • Once leased, simply un-post the unit

There is no need to create a new listing each time a unit becomes available. The unit profile, photography, features, and building information are already in place—making it possible to market a vacancy in minutes.

This provides landlords with several important advantages:

  • Faster time to market – vacancies can be posted as soon as they become available
  • Accurate, real-time information – prospective tenants see current availability and pricing
  • Reduced administrative work – existing unit profiles eliminate repetitive listing creation
  • Greater control – ownership determines who can manage availability while retaining oversight
  • Fewer missed opportunities – prospective tenants can discover available units 24/7, without waiting for leasing staff to respond
  • A more efficient leasing process – interested renters arrive at the point of contact better informed about the unit, building, and asking rent

The result is a more efficient way to manage vacancies and a more direct path between an available apartment and the prospective tenant looking for one.

Is it difficult to update building or apartment unit information over time?

No. The Renters Portal is designed to make ongoing updates simple, flexible, and efficient.

As a building evolves—whether through renovations, new amenities, updated photography, or changes to individual units—administrators can easily update descriptions, images, features, and unit information through structured, easy-to-use templates.

Updates can be made from a desktop computer without requiring technical or website development experience.

This allows your building’s information to remain current, accurate, and professionally presented, while giving ownership the flexibility to continually showcase improvements and changes to the property.

The phone number starts a conversation. The Renters Portal helps prospective tenants decide they want to have one.

Subscription fees are based on building type and subscription term. Contact us for pricing.